Work

Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Tourism Cities

DOI: 10.1108/ijtc-11-2023-0232

Authors: Khalil Ahmad, Bhuvanesh Sharma, Ritesh Khatwani, Mahima Mishra, Pradip Kumar Mitra

Institutions: Symbiosis International University, Abu Dhabi School of Management

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396697066

FWCI: 5.971

Cites: 84

Cited by: 16

Related to: 10