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Making sense of data using automated content analysis: an illustration using archival data from newspaper articles

Year: 2024

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-024-00311-4

Author: Sunil George Mathew

Institutions: Management Development Institute, O. P. Jindal Global University

Language: English

Topic: Computational and Text Analysis Methods

Subfield: General Social Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396745356

FWCI: 0.442

Cites: 61

Cited by: 1

Related to: 10