Work

Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of the Knowledge Economy

DOI: 10.1007/s13132-024-02060-2

Authors: Mazhar Hussain, Asad Javed, Samar Hayat Khan, Muhammad Yasir

Institution: Hazara University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4398140302

FWCI: 11.95

Cites: 71

Cited by: 24

Related to: 10