Work

Enhancing brand equity in popular culture tourism: testing the role of fandom in a serial mediation model

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2024.2351123

Authors: Liangwei Qiu, SunHa Yeo, Xiangping Li, Jeong-Nam Kim

Institutions: Macao University of Tourism, University of Oklahoma

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4398248039

FWCI: 7.325

Cites: 93

Cited by: 10

Related to: 10