Work

Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA

Year: 2024

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-024-00321-2

Authors: Randy Riggs, Carmen M. Felipe, José L. Roldán, Juan C. Real

Institutions: Universidad de Sevilla, Universidad Pablo de Olavide

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: closed

Funder: Consejería de Economía, Conocimiento, Empresas y Universidad, Junta de Andalucía

Award: G3168774177

OpenAlex ID: W4399014233

FWCI: 9.891

Cites: 92

Cited by: 21

Related to: 10