تصور مقترح لتطوير السياحة الرياضية الرقمية بالمملكة العربية السعودية-
Year: 2024
Type: article
Study design: Observational Study
Abstract: The research aimed to develop a proposed vision for the development of digital sports tourism in the Kingdom of Saudi Arabia.The research relied on the descriptive analytical approach as it suits the nature of the research and to achieve its objectives.The research community was represented by (180) individuals, including sports tourists and experts in the field of tourism, and the researcher used the questionnaire as a tool.To collect and analyze data, it was applied to (150) individuals.The results of the analysis of the research sample's responses revealed that the reality of digital sports tourism in the Kingdom of Saudi Arabia indicates that the Kingdom is adopting technology in the field of sports tourism to enhance its position as a leading sports tourism destination on the global level.and achieving sustainable economic development in this regard.The vital sector has become clear by providing customized services supported by artificial intelligence to improve the experience of sports tourists by providing innovative and interactive solutions that suit their interests and requirements, and artificial intelligence technologies that provide travel advice and personalized recommendations based on the places that the traveler has previously visited, his electronic evaluations of them, and the interests of the sports visitor, And the use of autonomous chatbots with artificial intelligence to provide immediate assistance to sports tourists by guiding them on their journey, responding to their inquiries quickly, providing information about tourist attractions, restaurants, and activities, which play an increasing role in serving sports tourists, and using big data and data analysis, which helps in discovering transitions and changes.In the market and direct business strategies based on accurate analyzes and enables tourism stakeholders in the Kingdom to collect and analyze data related to sports tourism and partnerships between the public and private sectors.The participation of the private sector brings resources and expertise that contribute to the implementation of digital sports tourism projects and also enhances partnerships between the public sectors.Private and private sector cooperation between government agencies, private sector companies and technology providers is considered a fundamental focus in infrastructure development.Partnerships between the public and private sectors also create a stimulating environment for digital innovation in the digital sports tourism sector.I also recommend developing digital technology and developing new applications or improving websites to attract more visitors.Sports tourists, enhancing awareness and education of the benefits of digital sports tourism among the public, launching awareness campaigns via social media or organizing introductory events, improving the technological infrastructure in order to enhance the experience of tourists in the Kingdom of Saudi Arabia, expanding the Internet and improving the quality of wireless communications.
Author: أحمد رشاد محمد عثمان
Language: Arabic
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4399024876