Work

Role of fashion-consciousness, health-awareness and environmental concerns on millennials’ usage of smartwatches

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-06-2023-0047

Authors: Srushti Gadge, Sneh Kasera, Rajiv Yeravdekar, Ankit Singh, Vivek Borlepawar

Institution: Symbiosis International University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4399314276

FWCI: 0.93

Cites: 48

Cited by: 6

Related to: 10