Work

Twitter and the projection of political personalities in India

Year: 2024

Type: article

Abstract: By longitudinally tracing India’s top political Twitter trends for 2019, our study shows that discursive framing of political leaders is another approach to digital politics. We show that political discourse on digital platforms in India (a) revolved around personalities and (b) hashtags projected political personalities using discursive frames that allow personal subjective interpretations to emerge in resonance with an individual user’s worldview. This is interpreted as a form of political distortion enabled by digital platforms, shaping the perception of political leaders.

Source: Commonwealth and Comparative Politics

DOI: 10.1080/14662043.2024.2348858

Authors: Vihang Jumle, Karthik KR Vignesh

Institutions: University of Bern, Royal Netherlands Academy of Arts and Sciences, Royal Netherlands Institute of Southeast Asian and Caribbean Studies

Language: English

Topic: Social Media and Politics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Funder: King's College London

OpenAlex ID: W4399475350

FWCI: 2.581

Cites: 56

Cited by: 3

Related to: 10