Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model
Year: 2024
Type: article
Study design: Observational Study
Authors: Yanghee Kim, Bodibold Oyunbold, Taewoo Roh
Institution: Hanyang University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4399596228