Work

Adaptation of marketing mix strategies in Mexican cultural institutions: an insight into prehispanic and novohispanic codices

Year: 2024

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-07-2023-0031

Authors: Pedro Arturo Flores-Gómez, Héctor Hugo Pérez-Villarreal

Institution: Universidad Popular Autónoma del Estado de Puebla

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400201575

FWCI: 3.185

Cites: 79

Cited by: 1

Related to: 10