Work

Commercial entities own the online narrative on home care: Impacts on quality, content, and readability

Year: 2024

Type: article

Abstract: K E Y W O R D S : Google search, home health, Medicare/Medicaid, older adult Older adults and caregivers face numerous challenges in identifying and affording home-based care. 1 Thus, they often turn to online sources for information, 2 and 92% of internet users use Google's search engine.3 Here, our objective was to describe the content, quality, and readability of online content relevant to home-based care. STUDY DATA AND METHODSWe followed previously published methods.4 In November 2023, we used Google Keyword Planner, 5 to create a list of frequently searched terms pertaining to home-based care.After removing the least searched keywords (n = 3545), names of individual home care companies (n = 2), assisted living keywords (n = 4), and keywords with declining annual use (n = 3), we arrived at a final selection of five keywords: "home health aide," "home care services," "home health," "home health care services," and "senior home care."

Source: Journal of the American Geriatrics Society

DOI: 10.1111/jgs.19041