Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
Year: 2024
Type: article
Study design: Observational Study
Authors: Pei-Hsuan Tsai, Jia-Wei Tang, Mei-Ling Ou
Institution: National Penghu University of Science and Technology
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4400764088