Work

Uncorking opportunities: a bibliometric review of wine marketing literature

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2023-0337

Authors: Seema Bhardwaj, Ritika Chopra, Eugene Cheng-Xi Aw

Institutions: International University of Rabat, Maldives Business School, Guru Gobind Singh Indraprastha University, Jagan Institute of Management Studies, UCSI University, City University of Macau

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400918010

FWCI: 10.4

Cites: 98

Cited by: 14

Related to: 10