Work

Effects of Visual Framing in Multimodal Media Environments: A Systematic Review of Studies Between 1979 and 2023

Year: 2024

Type: review

Abstract: Framing is considered an important theoretical perspective for analyzing the influence of media information. Despite the explicit inclusion of visual elements within established frame definitions, visuals have long been marginalized in framing research. Based on a systematic review of 552 articles addressing visual framing, this article closely investigates 72 empirical studies on visual/multimodal framing effects. Drawing on framing as a multidimensional process, we discuss how existing studies have examined the sensory, affective, cognitive, and behavioral dimensions of impact. We explain the rising importance of visual communication and multimodality and conclude with implications for mass communication and visual journalism.

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/10776990241257586

Authors: Stephanie Geise, Yi Xu

Institutions: University of Bremen, Friedrich Schiller University Jena

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,700

OpenAlex ID: W4400957400

FWCI: 4.114

Cites: 117

Cited by: 29

Related to: 10