Fifty years of deceptive marketing research: A systematic review and future research agenda
Year: 2024
Type: review
Study design: Systematic Review
Source: Psychology and Marketing
DOI: 10.1002/mar.22085
Authors: Emma G. Welch, John M. Galvan
Institutions: Georgia Southern University, Missouri State University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401021623