How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age
Year: 2024
Type: article
Study design: Observational Study
Authors: Qian Wang, Xixi Li, Xiangbin Yan, Ruihao Li
Institution: University of Science and Technology Beijing
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Awards: G4401297274, G614567609
OpenAlex ID: W4401021955