Work

Service Quality and Level of Student Satisfaction Toward Online Learning in Private Institutions, Myanmar

Year: 2024

Type: article

Abstract: This research focuses on service quality and level of student satisfaction toward online learning in Private Institutions, Myanmar. The study uses descriptive and inferential statistics to analyze quantitative data from 30 Private Institutions in Myanmar, selecting a random sample of 309 students. The study found that student levels are positively and significantly influenced by tangibility, responsiveness, empathy, and assurance, with responsiveness and empathy being dominant factors. Student satisfaction and service quality have a greater indirect effect. According to the study, there is a greater correlation between student satisfaction and online learning than between the two. It adds to the body of knowledge regarding customer satisfaction and service quality. The results may help Myanmar's policy efforts to raise the caliber of higher education services and increase student satisfaction with online learning in private institutions in the country.

Source: International Journal of Innovative Science and Research Technology (IJISRT)

DOI: 10.38124/ijisrt/ijisrt24jul1453

Authors: Zin Ko Ko, Nan Wai Linn, Yin Ko Ko, Thida Lwin @ Thida Oo

Institution: Myanmar Commercial College (International College)

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4401445712