Work

Does the destination matter in domestic tourism?

Year: 2024

Type: article

Abstract: Do destinations really matter in domestic tourism when markets as a whole are considered? This study applies push-pull theory to assess destination choice among domestic Australian tourists. Two types of analyses are undertaken. The first compares push factors and pull features across a range of destination classes, while the second conducts a paired-destination analysis investigating differences between like destinations. The study determined that few real differences exist in push factors by either destination class or paired destination set, while virtually no differences were observed in the pull features of individual destinations. The study concludes that many domestic destinations are highly substitutable, creating a challenge for destination marketing organisations.

Source: Annals of Tourism Research

DOI: 10.1016/j.annals.2024.103817

Authors: Bob McKercher, Aaron Tkaczynski

Institution: The University of Queensland

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,600

Funder: University of Queensland