Year: 2024
Type: article
Abstract: Today we see throughout the world that many advertisements are directed at children. They have become effective means for the success of advertising that wants to convince its customers. Given that everything that happens on television is perceived in a selective manner, children appear to be the scouts for choosing products. These characters (children) play an important role in a television advertising story because their goal is to influence the mind through their. The use of children in television advertising. Analysis and perspective.
Author: MATONDO – KWA NZAMBI Edgard
Institution: University of Kinshasa
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401466270