Factors Influencing Fast Food Spending among Final-Year Accounting Students at Botho University, Maseru Campus, Lesotho
Year: 2024
Type: article
Study design: Observational Study
Abstract: The study examines the spending habits of final-year accounting students towards fast-food, focusing on socioeconomic and psychological variables. Data was collected through structured questionnaires sent via WhatsApp group and emails to 32 students. The research found that desire and individual attitudes significantly influence students' decisions to spend money on fast food, with peer pressure, parental income, and personal preferences being the main factors. Economic factors like promotions and discounts had less impact on overall fast- food purchasing. Bread and potato chips were found to be the most popular and often chosen foods among students, reflecting the trend of university students favouring ready-made meals due to their convenience and fit into busy schedules.
Institution: National University of Lesotho
Language: English
Subfield: Nutrition and Dietetics
Field: Nursing
Domain: Health Sciences
Open Access status: diamond
OpenAlex ID: W4401466364