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How to integrate "Brand image Design" kecheng into AIGC technology

Year: 2024
Type: article
Abstract: With the rapid development of Artificial Intelligence Generated Content (AIGC) technology, its application in various fields is increasingly widespread. This study aims to explore how to integrate AIGC into the brand image course to improve teaching effectiveness and cultivate students' innovative practical ability. By analyzing the characteristics and advantages of AIGC, combined with the teaching objectives and contents of the brand image course, specific integration strategies and teaching methods are proposed, and their feasibility and effectiveness are verified through case analysis and teaching practice
Author: Heng Zhu
Language: English
Open Access status: diamond
OpenAlex ID: W4401468365
FWCI:
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