The Competition of the Insurance Company in Medan City is Undermined by the Quality of the Agent's Work
Year: 2024
Type: article
Abstract: The research is aimed at finding out the competitiveness of insurance institutions in the City of Medan reviewed from the quality of performance of agents at the insurance agency PT. AJS Bumiputera Medan. The research uses a descriptive qualitative approach with the method of interviews. The results in this study show that the competitiveness of the insurance institutions in the City field reviewed from the quality of the performance of agents at the PT. AJS Bumiputera Medan has been implemented well. The insurance institution of PT. Ajs Bumiputa Medan succeeded in creating insurance products with various facilities that are able to compete with the competitor companies, it is reviewed by the performance quality of insurance agents who have SOP discipline and responsibility as well as always in the oversight of the company so making the best insurance agency services that are not owned by all companies. A suggestion for further research to do the same research by adding more phenomenal variables.
Source: Journal La Bisecoman
Institution: Universitas Islam Negeri Sumatera Utara
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401486846