Strategic Decision-Making in Startups: The Role of Data-Driven Insights in Enhancing Business Innovation
Year: 2024
Type: article
Abstract: This study examines the impact of data-driven decision-making on innovation within startups. By utilizing a mixed-methods research design, the study integrates quantitative data from surveys and innovation performance metrics with qualitative insights from interviews and focus groups. The findings reveal that startups employing data-driven strategies demonstrate higher innovation outcomes, including the development of new products and revenue growth. The research highlights the importance of data literacy and a data-centric culture as key factors in maximizing the benefits of data-driven decision making. Additionally, leadership commitment is identified as crucial for successful adoption and implementation of data-driven strategies. The study underscores the potential of data-driven decision making to foster innovation within startups and provides recommendations for enhancing data-driven practices.
Author: Zaghmout, B.
Institution: York St John University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4401500562