The unheard voice of marketing research: Breaking through to news and social media
Year: 2024
Type: article
Authors: Samuel Stäbler, Michael Haenlein
Institutions: Tilburg University, ESCP Business School
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W4401517735