Work

Unveiling the forces behind exercise intent in sports and fitness live streaming: a combination of symmetric and asymmetric modeling approaches

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-2024-0015

Authors: Weisheng Chiu, Han Soo Kim, Young Suk Oh, Ye Hoon Lee

Institutions: Hong Kong Metropolitan University, University of North Florida, Hankuk University of Foreign Studies

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4401524127

FWCI: 5.295

Cites: 83

Cited by: 7

Related to: 10