Forever I am yours: the interrelationship between service brand love, psychological contracts and customer switching barriers in the banking industry
Year: 2024
Type: article
Study design: Observational Study
Source: SAM Advanced Management Journal
Authors: Caroline Mnong'one, Furaha Kowero, David Amani
Institutions: The University of Dodoma, Moshi Co-operative University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401524594