Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness
Year: 2024
Type: article
Study design: Observational Study
Abstract: Purpose The extensive use of digital payment methods has made financial ecosystems more open and effective. As technology develops, the future of commerce is significantly shaped by digital payments and e-wallets. This study aimed to examine the influencing factors on the intention to continue use (ICU) of e-wallets. Design/methodology/approach A sample of 246 respondents was employed in the data analysis using Smart-PLS 4. Data were collected from e-wallet users using convenience sampling from India. Online survey was conducted for data collection. Findings This study found that consumers’ intention to continue use of e-wallets is positively influenced by perceived usefulness, perceived ease of use and rewards. Also, perceived usefulness (PU) shows a significant partial mediating role between perceived ease of use (PEOU), rewards (RW) and ICU. However, it shows a fully mediating role between perceived enjoyment (PEJ) and intention to continue use (ICU). Originality/value E-wallet providers should emphasize to provide easy to use e-wallet applications but with rewards. This study added knowledge to the existing literature focusing on the influence of perceived ease of use and rewards on intention to continue use of e-wallets through perceived usefulness, which was not previously tested empirically.
Authors: Ajay Kumar, Piali Haldar, Sharad Chaturvedi
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401524755