Work

Customer satisfaction and Service Quality Standards towards fast food outlet in Delhi (NCR)

Year: 2024

Type: article

Abstract: The international market encompasses a wide array of sectors and industries, offering products for both daily and occasional use by consumers. In today's competitive landscape, customer satisfaction and service quality have emerged as crucial strategic tools for gauging customer satisfaction. The goal of this study is to evaluate and compare customer satisfaction and service quality standards across fast food establishments in Delhi (NCR). The research findings will aid fast food establishments in formulating and executing efficient management strategies that line with customer expectations, ultimately improving service quality and boosting profitability.

Source: International Journal for Multidimensional Research Perspectives

DOI: 10.61877/ijmrp.v2i8.181

Authors: Manjeet Singh, Dr. Sandeep Raheja, Dr. Arti

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4401617064

FWCI:

Cites: 7

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Related to: 10