Work

Using podcasts to bridge the gap between science communication and specialized scientific fields: a case study of mass spectrometry

Year: 2024

Type: article

Abstract: This study aimed to evaluate the use of podcasts in disseminating specialized scientific fields, such as mass spectrometry. Four podcasts featuring interviews with researchers working with mass spectrometry were produced. A mixed methods approach, comprising questionnaires and interviews, was used to gather listener feedback. Findings indicate that audience engagement is affected by factors like familiarity with science and relatability in content; therefore, to attract a wider audience, content must be presented to balance technical aspects with real-life examples to which listeners can relate. These findings will benefit researchers and stakeholders seeking to disseminate complex scientific topics using podcasts.

Source: Frontiers in Communication

DOI: 10.3389/fcomm.2024.1384389

Authors: Nayyer Rehman, Victoria Edkins, Nives Ogrinc

Institutions: Jožef Stefan International Postgraduate School, Jožef Stefan Institute

Language: English

Topic: Radio, Podcasts, and Digital Media

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,285

Funders: European Commission, Universiteit Leiden, Leids Universitair Medisch Centrum, Universiteit Antwerpen