Research on the Practice of Cross-Border E-Commerce Strategies: Taking Alibaba International Station as an Example
Year: 2024
Type: article
Abstract: Currently, Alibaba International Station, as an emerging e-commerce platform in recent years, plays a crucial role in cross-border e-commerce trade. This article describes an overview of Alibaba International Station, as well as the methods of attracting traffic and some current problems encountered. Simultaneously, relevant suggestions are provided based on the problems.
Authors: Jiong’en Xiao, Xiaosha He, Yiyang Lu
Institution: Guangdong University Of Finances and Economics
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401623413
