Work

Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM

Year: 2024

Type: article

Study design: Observational Study

Source: Entertainment Computing

DOI: 10.1016/j.entcom.2024.100868

Authors: Yudhvir Singh, Ram Milan

Institutions: University of Delhi, University of Lucknow

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401630385

FWCI: 19.65

Cites: 146

Cited by: 25

Related to: 10