Year: 2024
Type: article
Abstract: How does one transition from a PhD in molecular biology to a dual career in teaching and science communication? Science communication involves translating complex scientific concepts into engaging, understandable content for a broad audience, using storytelling, multimedia, and audience-specific adaptations. The journey from academia to science communication, and eventually combining both with teaching, highlights the need for distinct approaches to engage diverse audiences effectively. These approaches include using audience-targeted relatable analogies, incorporating pop culture references or designing hands-on activities to make scientific concepts more accessible and interesting. While science communication shares some similarities with formal education, each requires unique strategies, and both are crucial for educating future generations. Training scientists and educators in communication skills and fostering collaborations between academia and the public are essential for creating an informed, engaged society. By enhancing science communication efforts, we can better prepare the public to address the next scientific challenges.
Source: The Biochemist
DOI: 10.1042/bio_2024_140
Author: Leonardo Feletto
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4401641633