Year: 2024
Type: article
Abstract: This comprehensive article explores the growing challenge of brand intellectual property infringement in online marketplaces and the innovative solutions being developed to combat it.It examines the significant economic impact of counterfeit trade and its effects on brand reputation and consumer safety.The article discusses various levels of protection, including authorization mechanisms and advanced brand identification techniques using AI and machine learning.It then delves into the application of Large Language Models (LLMs) for brand protection, exploring their use in brand identification, data monitoring through Retrieval-Augmented Generation (RAG) frameworks, and counterfeit detection using customer reviews.The article provides detailed statistics and case studies to illustrate the effectiveness of these cutting-edge approaches in safeguarding brand integrity and consumer trust in the digital marketplace.By highlighting the potential of AI-driven solutions in combating counterfeit trade, this research underscores the importance of adopting advanced technological measures to protect intellectual property in the rapidly evolving e-commerce landscape.
Language: English
Topic: Intellectual Property Law
Subfield: Law
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4401650362