Work

Unveiling the dynamics of Malaysian viewers’ continuance usage intention of OTT platforms: insights from the stimulus-organism-response (SOR) paradigm

Year: 2024

Type: article

Study design: Observational Study

Source: Global Knowledge, Memory and Communication

DOI: 10.1108/gkmc-03-2024-0139

Authors: May Chiun Lo, Abang Azlan Mohamad, Wan Hashim Wan Ibrahim, Jun Zhou Thong

Institution: Universiti Malaysia Sarawak

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401650398

FWCI: 2.061

Cites: 74

Cited by: 6

Related to: 10