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Strategic Evolution and Competitive Analysis of Apple Inc.: Embracing Business Model Innovation and Technological Advancements in the AI and VR Era

Year: 2024

Type: article

Abstract: With the rapid development of science and technology, the update speed of consumer electronics products is also changing rapidly. As a leading consumer electronics product enterprise, Apple has also attracted a lot of attention. In the past decade, Apple has led the development of the whole market through its strong core competitiveness, including advanced design concepts and excellent products. Now it has stepped into a new era, and VR and AI products will be the trend of the future. Therefore, this paper will discuss whether Apple can use the SWOT model and the Porter five-force model in the new era.

Source: Highlights in Business Economics and Management

DOI: 10.54097/jcbzp725

Author: Zicheng Zhao

Institution: Capital University of Economics and Business

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4401666935

FWCI:

Cites: 2

Cited by:

Related to: 10