Year: 2024
Type: article
Abstract: OVERVIEW: The metaverse is widely expected to become the next generation of the Internet and to have a comparable business impact. Thus far, however, many companies have experienced significant challenges and disappointments with the metaverse. This article introduces a method for companies to create a metaverse strategy and to ask the right managerial questions to move beyond the hype and derive tangible value from metaverse technologies. We also propose three alternative pathways for implementing a metaverse strategy in practice, thereby helping managers respond effectively to metaverse-related strategic questions.
Source: Research-Technology Management
Authors: Mika Ruokonen, Paavo Ritala
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4401697998