Work

From a bad to good reputation: a case study illustrating the re-branding of a stigmatized neighbourhood in Sweden

Year: 2024

Type: article

Abstract: Neighbourhoods with low social capital and bad reputations are becoming even more deprived, with increased homelessness, poverty and gang violence. In Sweden, and internationally, there is a need for knowledge of ways to stimulate positive regeneration of neighbourhoods with a bad reputation. This ethnographical case study explores regeneration factors in a neighbourhood that was transformed over 14 years from one with low social capital and a bad reputation to one with higher social capital and a good reputation. Three key factors in this positive regeneration and de-stigmatization process of a neighbourhood with an undesirable reputation were identified: the engagement of private sector actors with place branding and spatial anchorage skills; collaborative co-creation; and home-love with emotion-based building. The findings regarding this successful case highlight the importance of collaboration and including actors with re-branding skills when rewriting the narrative of a stigmatized neighbourhood.

Source: Place Branding and Public Diplomacy

DOI: 10.1057/s41254-024-00352-7

Author: Magdalena Sjöberg

Institution: Umeå University

Language: English

Topic: Urban Development and Cultural Heritage

Subfield: Urban Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Sustainable cities and communities, Reduced inequalities

Open Access status: hybrid

Estimated APC paid: $2,990