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Entrepreneurship fairs as a strategic tool for the development of networking

Year: 2024

Type: article

Abstract: In the present study, entrepreneurship fairs were analyzed as a strategic tool for the development of networking, with emphasis on the creation of business networks that facilitate the establishment of commercial relationships. Additionally, the importance of entrepreneurship in the current economic context was discussed, highlighting the role of entrepreneurship fairs as spaces where producers and consumers can meet to generate new opportunities or secure funding for the creation of small businesses or business ideas. The results obtained showed that these events serve as a starting point for the development of networking through the participation of entrepreneurs who have successfully accessed new markets, complemented commercialization chains, improved product distribution and promotion, enhanced customer loyalty, and, most importantly, generated commercial relationships and strategic connections for the advancement and innovation of new businesses.

Source: Minerva

DOI: 10.47460/minerva.v5i14.167

Authors: Nancy Fabiola Moreano Teran, Sara Alejandra Armijos Ango, Luis Fredy Basantes Moreano, Magaly Isabel Aulestia Herrera

Institutions: Universidad Técnica de Cotopaxi, Universidad de las Fuerzas Armadas ESPE

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4401740914

FWCI:

Cites: 8

Cited by:

Related to: 10