A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation
Year: 2024
Type: article
Study design: Observational Study
Source: Communication & Sport
Authors: Anina Gächter, Pascal Stegmann, Grazia Lang
Institution: University of Bern
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401748253