Work

An ecosystem-oriented business model to promote well-being via digital technology: a multi-case narrative inquiry in China

Year: 2024

Type: article

Abstract: The current supply-oriented business model (SBM) as a firm’s strategy has found its limits. This research aimed to explore the ecosystem-oriented business model (EBM) emphasizing user and stakeholder participation to satisfy diversified demands and create well-being in society. We adopted the multi-case narrative inquiry approach to build EBM theory in the Chinese context. The findings show that EBM to create well-being in society includes four stages: knowing (users’) needs, EBM of the dominant firm, stakeholder participation, and the well-being of society. In contrast to the user-driven emphasis in Chinese culture, western culture adopts a dominant firm-driven EBM, especially emphasizing technology roles. This study contributes to advancing the understanding of the EBM in the Chinese context, and explains why these selected firms can grow healthily via EBM.

Source: Asia Pacific Business Review

DOI: 10.1080/13602381.2024.2388243

Authors: Li-Chung Chang, Yongtao Liao, Haoyao Tang, Sunnie Huang, Yiyao Liu, Shengqi Zhu

Institution: University of Electronic Science and Technology of China

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: National Natural Science Foundation of China

Award: 供应链信任违背及修复机理研究