Work

Innovation Strategy for Developing Herbal Medicine Products and Traditional Medical Tourism in Rural Areas

Year: 2024

Type: article

Abstract: The diversification of the business sector in Bali, particularly in the development of herbal medicinal products and traditional medical tourism, is essential for reducing the region's dependence on the tourism industry. This study aims to identify the strengths, weaknesses, opportunities, and threats faced by Catur Village, Kintamani, Bangli Regency in its efforts to develop these sectors. The research utilizes qualitative data, primarily gathered through interviews with key informants. SWOT analysis, encompassing both internal and external factors, was employed to analyze the data. The findings suggest that an aggressive expansion strategy, focused on community participation, the enhancement of herbal and traditional medical tourism products, and the implementation of digital marketing, is necessary for the village's sustainable development.

Source: International Journal of Social health

DOI: 10.58860/ijsh.v3i8.217

Authors: I Nyoman Parta, Ida Bagus Gede Udiyana, I Gede Nurjaya Sindu, Ni Nyoman Seri Astini, Putu Mela Ratini, Ida Bagus Ngurah Wimpascima

Institutions: Sekolah Tinggi Ilmu Manajemen Indonesia Handayani, Universitas Mahasaraswati Denpasar

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4401763275

FWCI:

Cites: 18

Cited by:

Related to: 10