Factors Influencing millennials Adoption of Mobile Banking in East Lombok:Application of The UTAUT Model
Year: 2024
Type: article
Study design: Observational Study
Abstract: The author's purpose in conducting this research is for analyze the variables that influence the adoption of mobile banking by the millennial generation inside the East Lombok region. This study uses descriptive quantitative methodology and the UTAUT (Unified Theory of Acceptance and Use of Technology) model developed under(Venkatesh, Morris, Davis, & Davis, 2003). The type of research used is explanatory research collected through digitally distributed surveys, using the PLS-SEM model technique, the research sample consists of 123 mobile banking customers from the millennial generation in East Lombok district, with five samples per sub-district. Research findings, performance expectations, and effort expectations do not appear to significantly influence the millennial periods tendency for employ mobile banking in East Lombok Regency.
Authors: Ardian Sukirman Aji, Taufiq Chaidir
Institution: University of Mataram
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401768202