Work

How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude

Year: 2024

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.13076

Authors: Tingyi Wang, Rong Chen

Institutions: Chongqing University of Posts and Telecommunications, Tsinghua University

Language: English

Topic: Digital Communication and Language

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G2471392644

OpenAlex ID: W4401788025

FWCI: 0.881

Cites: 100

Cited by: 3

Related to: 10