Work

Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact

Year: 2024

Type: article

Abstract: ABSTRACT This study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business‐to‐consumer e‐commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance‐based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business‐to‐consumer e‐commerce theory and provide meaningful managerial implications.

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.13085

Authors: Lishan Xie, Tengteng Zhu, Shuying Liu, Tzung‐Cheng Huan

Institutions: Sun Yat-sen University, Foshan University, National Chiayi University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: bronze

Funders: National Natural Science Foundation of China, Natural Science Foundation of Guangdong Province

Awards: 虚拟社区价值共创行为的特征、形成机制及其作用, G6048822217