Clustering and Neuromarketing Ecosystem in Regional Growth and Development
Year: 2024
Type: article
Abstract: Objective: The aim of this study is to conceptually examine the impact of clustering and neuromarketing ecosystem on regional growth and development. Theoretical Framework: The theoretical framework consists of clustering, neuromarketing and regional development concepts. Method: A qualitative research approach was used in the study and secondary data was also used. Clustering has been discussed on a world and Turkish scale. Results and Discussion: As a result, it has been understood that there is a close relationship between clustering, neuromarketing and economic growth and development. Research Implications: Revealing the existence of relationships between these concepts is important in terms of implementing and diversifying applications in both the private and public sectors. Originality/Value: This study contributes to marketing literature and professional business life by bringing together concepts such as clustering, neuromarketing and regional development and revealing the relationship between them.
Author: A. Selcuk Koyluoglu
Institution: Selçuk University
Language: English
Subfield: Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4401801640