Authenticity matters: investigating virtual tours’ impact on curiosity and museum visit intentions
Year: 2024
Type: article
Study design: Observational Study
Source: Journal of Services Marketing
Authors: Gaukhar Chekembayeva, Marion Garaus
Institution: MODUL University Vienna
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401868445