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Moral Wiggle Room through Ambiguity as a Foot in the Door: Can We Tap into Consumers’ (Illusions of) Prosociality for Good?

Year: 2024

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/732841

Authors: Shoshana Segal, Geeta Menon

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401886138

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Cites: 16

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Related to: 10