Work

Reselling or agency selling? The impact of live-streaming on selling formats

Year: 2024

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2024-0715

Authors: Yue Bicheng, Naimeng Liu, Bin Liu

Institutions: Zhejiang Guangsha Vocational and Technical University of Construction, University of Shanghai for Science and Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401895117

FWCI: 5.229

Cites: 33

Cited by: 11

Related to: 10