Work

Digital Transformation Impact on Financial Performance Through Social Media Marketing in India’s SMEs

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-63569-4_19

Authors: R. Naveen Kumar, M. Janani, V. Ramadevi, T. Muthu Kumar, R. Mohan Kumar, Mamatha S. Upadhya

Institution: Xavier Institute of Management and Entrepreneurship

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4401908254

FWCI: 9.079

Cites: 35

Cited by: 7

Related to: 10