Work

How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?

Year: 2024

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2024.101445

Authors: Xingfen Liu, Zhongbao Zhou, Minhui Hu, Feimin Zhong

Institutions: Guizhou University, Hunan University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4401944768

FWCI: 8.007

Cites: 64

Cited by: 17

Related to: 10